Half day seminar for both members and non-members presented by ABCC member Jeremy Williams of Handshaikh Ltd, a former army officer and Defence Attaché in the Gulf, addressed most of the cross-cultural pitfalls and their solutions. The speaker, with some 40 years’ experience in the Arab world, has witnessed countless faux pass by Western visitors in the Middle East. He now shares his experience at our regular seminars that target non-Arab professionals who seek to do business with the Arab world.