The Power of Authenticity – Book Launch


The ABCC was delighted to host a special meeting to mark the launch of the latest book by Dr Raja Al Gurg, who is one of the most prominent businesswomen in the Arab World being the managing director of the Easa Saleh Al Gurg Group, a leading UAE conglomerate.

Dr Al Gurg spoke eloquently about her successful career first in education and in leading the family business founded by her late father, H E Easa Saleh Al Gurg, who for many years served as the UAE Ambassador to the UK.

Her book, The Power of Authenticity: Three Principles of Leadership Success, had been written with the intention of inspiring a younger generation of entrepreneurs, both men and women, to learn from her example and to emulate her achievements.

In conversation with the Rt Hon Baroness Symons of Vernham Dean, the ABCC Chairman, Dr Al Gurg ranged widely over her early career and history of the family business. She explained the principles that have guided her thinking as a business leader such as the need to fully understand all the activities of the company and to be involved on the shop floor.

Dr Al Gurg expressed pride in the work of the Dubai Business Women Council, part of Dubai Chamber, in supporting women-led startup companies.

The event, held on the eve of International Women’s Day, became a celebration of the growing presence of women in business in the Gulf and across the Arab World. Dr Al Gurg has been named as one of the most powerful businesswomen in the world.

Many questions were asked by the audience to which Dr Al Gurg responded openly and attentively. Copies of her book were avidly bought up.