A pre-mission briefing for delegates preparing to embark on the UKTI organised trade visit to the Dubai Lynx Festival was hosted at the Chamber on 24th of February. Attendees were representatives from ‘cultural industries’ such as advertising, design, animation, film production, marketing and promotion, branding and exhibiting.
Ms Karen Williams, Deputy Director, UKTI in the UAE, gave a market overview. Ms Anna Jones, Language and Culture Advisor, UKTI, offered useful tips on how delegates to the 15-member trade mission should conduct their meetings for best results. David Moody, International Trade Advisor, UKTI, stated that there would be visits to the Dubai Media City and Studio City complexes as part of the programme of activities.