The Launch of London Arabia

The Chamber, together with partners Sloane Street, Rolls-Royce Motor Cars and the Household Cavalry, held an event in the stylish Sloane Street in order to celebrate the launch of London Arabia Magazine, a new publication showcasing the best of London for high-profile Arab visitors and clientele. During the course of the day, Rolls-Royce Motor Cars showcased its latest car models along the street, each with its own smart Household Cavalry Guard. The stores along Sloane Street had Arabic translators on hand to guide visitors and provide advice and inspiration on the latest luxury collections on offer from this famous street. A reception was also held at the local Jumeirah Carlton Tower Hotel.